2019 Advisory Board

  • Simon Boas Hoffmeyer

    Director, Group Sustainability Carlsberg Group, Denmark

    Simon has a background within strategy, business development, PR and communications and has been developing business-driven sustainability solutions for more than 10 years, within many different areas such as compliance, reporting, communication, data management and branding. He is currently sustainability director at Carlsberg Group and is among others responsible for the roll out of the sustainability programme Together Towards ZERO. His interest particularly lies in making sustainability relevant and accessible for the consumers, and developing value-chain partnerships to achieve sustainability goals. An example of this includes the development of the world’s first bio based beer bottle – The Green Fiber Bottle.

  • Dr. Mark Caul

    Technical Manager for Packaging Tesco, UK

    Dr Mark Caul joined Tesco from M&S in October 2011, with the ambition to provide thought leadership on Tesco’s Packaging strategy.  A Materials Engineer by training, he has previously spent time in diverse industries such as Forestry, Nuclear Energy, and Civil Engineering before settling into a packaging career with over 10 of those years spent as senior packaging technologist at M&S.

    Mark also is a Chartered Engineer, a Chartered Environmentalist and a Fellow of the Institute of Materials and sits on the board of the UK Packaging Society. 

    He is a keen to encourage innovation, having an open door policy for everyone with a good idea, whether this is a customer, a student, a packaging company, a food company, a college, or indeed the entrepreneurs.

    The end consumer drives Marks passion for the packaging industry whilst safety remains at the core of everything he does – something that he would like to believe he has a renowned expertise for.

    Sustainability is clearly the biggest thing on his mind, and although apparently quite on conference scene as well as other public forums, mark has been working diligently in the background on change initiatives within Tesco, but also as a member of government and industry working groups.

    He currently lives in the sculpture Town of Harlow, has been married without the certificate for 28 years, fusses over his 2 cats, is an avid reader of ‘rubbish novels’, enjoys all short cuts to ‘easy gardening’, and watches ‘far too much television’.  On a serious note, he also enjoys putting something back into the industry that has given him a career; for example encouraging start-up companies and mentoring others.

  • Kelly L. Helein

    Director of Business Innovation Footprint, US

    Kelly L. Helein has 27 years of experience in sales, marketing, and product development, working for specialty paper companies, converters, and manufacturers. A self-described highly motivated connector and collaborator, she has extensive experience in business development, driving innovation and growth while working with customers such as ConAgra, Nestlé, Kohler, Mondi, Johnson and Johnson, Becton Dickinson and Zeiss.

    Passionate about product innovation and problem-solving, Kelly serves as Board President for the Paper Discover Center and the Paper International Hall of Fame. She is also on the advisory committee for Smithers Pira’s Sustain Pack Conference and Specialty Papers Europe.

    When she isn’t on the hunt for new product discovery, Kelly can be found with her husband and three children, in Appleton, Wisconsin. Kelly Helein is currently Director of Business Innovation for Footprint.

  • Virginia Janssens

    Managing Director EUROPEN, Belgium

    Virginia Janssens is Managing Director for the European Organization for Packaging and the Environment (EUROPEN) since July 2012. EUROPEN is a unique cross-sectoral EU industry association in Brussels, presenting the opinion of the packaging supply chain in Europe, without favouring any specific material or system. EUROPEN members are comprised of multinational corporate companies spanning the packaging value chain (raw material producers, converters and brand owners) plus six national packaging organizations all committed to continuously improving the environmental performances of packaged products, in collaboration with their suppliers and customers. www.europen-packaging.eu

    Prior to joining EUROPEN in January 2010 as EU Affairs Manager, Ms Janssens acquired considerable experience in the Brussels arena working both as a public affairs and public relations consultant for various clients coming from the environment, food, chemical and energy sectors. Ms Janssens obtained a master’s degree in Political & Social Sciences at the Catholic University of Leuven in Belgium and a second master’s degree in Intercultural Management at the ICHEC Business School in Brussels.

  • Malin Ljung Eiborn

    Director Sustainability and Public Affairs BillerudKorsnäs, Sweden

    Malin is director for Sustainability and Public Affairs at Billerudkorsnäs. BillerudKorsnäs focuses on offering the packaging market sustainable materials (world-leading paper and board material) and solutions that increase customers’ profitability while at the same time improving the overall environmental impact. BillerudKorsnäs have been included in one of the world’s most prestigious sustainability indices; Dow Jones Sustainability World Index (2017). In addition, BillerudKorsnäs are named Sustainability Leader in the Containers & Packaging category. BillerudKorsnäs also features on the 2017 Climate A-list of CDP.

    Malin has extensive experience from government, regulatory and EU-affairs as well as on sustainability issues. Prior to joining BillerudKorsnäs, Malin was a consultant in sustainability and public affairs at communication agency Prime in Stockholm. Before Prime, Malin worked as a civil servant within the Swedish government and as a diplomat in Brussels. She has over ten years’ experience in managing complex processes, negotiating legislation and lobbying within the EU institutions and the Swedish government.

    Malin has a law degree from Linköping and an LLM in EU-law from the University of Kent in UK.

  • Dr. Lars Lundquist

    Senior R&D Expert Packaging Environmental Sustainability Nestlé, Switzerland

    Lars Lundquist holds a PhD in polymer composites science from the Swiss Federal Institute of Technology in Lausanne, where he conducted research within the fields of pulp and paper chemistry, composites processing science and life-cycle engineering.

    He currently holds a position as Senior R&D Expert at the Nestlé Research Center where he is responsible for the development and dissemination of knowledge related to packaging environmental sustainability within the Nestlé organisation. Representing Nestlé he has contributed to a wide variety of international environmental initiatives including co-chairing The ECR/EUROPEN Guide “Packaging in the Sustainability Agenda: A Guide for Corporate Decision Makers”, The Consumer Goods Forum Global Protocol for Packaging Sustainability as well as the FoodDrinkEurope ENVIFOOD Protocol for Environmental Assessment of Food and Drink.

  • Dana Mosora

    Founder Dana Mosora Consulting GmbH (former Dow Chemical), Switzerland

    Dana Mosora holds a Chemical Engineering degree from the Polytechnic Institute of Bucharest (Romania) and an MBA in Marketing from Colorado State University (US).

    Her professional experience ranges from applied research in cosmetics, to consumer marketing in Colgate Palmolive and Sara Lee in US and Europe and plastic packaging value chain in Europe and Africa.

    With Dow Chemical between 2007 and 2016, she led the Value Chain Engagement for the European Division of Dow Packaging & Specialty Plastics and eventually headed the European, Middle East and Africa Sustainability and Advocacy initiatives for the business.

    She is now the founder of DANA MOSORA Consulting, a company dedicated to driving the Circular Economy for Plastic Packaging and works as consultant for the European CEFLEX consortium.

    As legacy project, she created in 2017 the ASASE Foundation in Accra, Ghana. The foundation is helping entrepreneur women from under-privileged communities to start social enterprises in recycling plastic packaging and deviate it from urban and marine littering.


  • Dr. Gerald Rebitzer

    Sustainability Director Amcor, Switzerland

    As Director Sustainability Gerald Rebitzer is responsible for Sustainability at Amcor Flexibles Europe, Middle East and Africa and Amcor Flexibles Americas. This role encompasses both environmental management and social responsibility from an operations perspective as well as working with customers and suppliers to enhance the performance of the packaging solutions Amcor provides to the food, home-, medical- and personal care, and pharmaceutical industries. A major focus of his work is the creation of tangible customer value from Amcor’s sustainability program and leveraging this to improve customer relationships and profitability.

    From 2007 to 2009 he was head of product-related sustainability management at Alcan Packaging, globally. Prior to this, he had several roles related to EHS and sustainability within Alcan, focusing on the various aluminium production and fabrication businesses (2003 – 2007). Gerald has over 20 years of experience in implementing sustainability initiatives and life cycle approaches in sectors such as Packaging, Building and Construction, Automotive, Aerospace, Electronics, and Metals.

    He holds a Ph.D. in Life Cycle Management from the Swiss Federal Institute of Technology Lausanne and a Masters in Environmental Engineering from the Technical University Berlin. He is editor for The International Journal of LCA, member of the Executive Committee of the Sustainable Packaging Coalition, and chairman of the Sustainability Committee of Flexible Packaging Europe. Gerald was also member of the Steering Committee of the WRI/WBCSD GHG Protocol’s Product and Supply Chain Initiative and was active in the board of the UNEP/SETAC Life Cycle Initiative. Gerald has published more than 120 papers in the area of life cycle thinking and sustainability and regularly speaks at international conferences.

  • Brad Rodgers

    Global R&D Director – Foods Packaging Discovery PepsiCo Advanced Research, USA

    Brad is a 25 year veteran of the plastics and packaging industry. He currently is the R&D Director of Sustainable Packaging and Materials Research for PepsiCo Advanced Research where his responsibilities include the development of next generation packaging materials that will have a better overall impact on the environment.

    Brad currently holds thirteen patents for various packaging applications and he has authored or co-authored several papers and published articles in the area of barrier food packaging.He is currently working on the development of advanced barrier technologies for bio-based packaging.

  • Hans van Bochove

    Vice-President Public Affairs Europe Coca-Cola European Partners, Belgium

    Hans is the Vice-President Public Affairs Europe at Coca-Cola European Partners. Amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998, serving as the Director of Public Affairs and Communications in The Netherlands for nine years. In this capacity, he was responsible for the company’s transition from refillable to non-refillable/recyclable PET bottles. He also developed a sustainable policy and published the first public societal report within the Coca-Cola system. From 2007 to 2011 Hans was the Director of Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa. He then returned to Coca-Cola to his current role, and since March 2017 also serves as the Chairman of the European Organization for Packaging and Environment (EUROPEN). Hans holds a master degree in Business Administration from the Erasmus University Rotterdam/Rotterdam School of Management.