2018 Agenda

Two pre-conference half-day sessions will be taking place on Monday 29 October:

Morning: Bio-based packaging masterclass

Afternoon:   Global packaging EPR developments – how EPR fees impact packaging design and corporate sustainability

Pre-registation will be available for all delegates from 5pm-6pm on the evening of Monday 29 October. Come and grab your badge and begin informally networking over drinks before the conference even starts! 

The exciting agenda for the 2018 conference is below: 

Day One - Tuesday 30 October

Tuesday 30 October

  1. Registration and morning refreshments

  2. Chair's Opening Remarks

    Dana Mosora | Founder of Dana Mosora Consulting GmbH (former Dow Chemical), Switzerland


  1. Opening brand keynote

    Colin Yates | Packaging Sustainability Director Global Petcare of Mars GmbH, Germany

  2. Retailer keynote

    Dr. Mark Caul | Technical Manager for Packaging of Tesco, UK

  3. The plastics strategy and single use plastics

    Dr Werner Bosmans | Policy Officer of European Commission - DG Environment

  4. The EU Circular Economy Package and its Plastics Strategy: opportunities and challenges for the packaging supply chain in Europe

    Virginia Janssens | Managing Director of EUROPEN, Belgium

    Virginia Janssens, Managing Director of EUROPEN, will introduce the key EU policy and regulatory drivers and their (potential) impacts on the packaging supply chain in Europe. In particular, she will explore from an industry viewpoint the challenges and opportunities of the EU Circular Economy Package, the Circular Economy Action Plan (including the EU Plastics Strategy), the Single Use Plastics proposal and other relevant policy measures.”

  5. Networking break

  6. Measuring packaging’s impact against planetary boundaries and social thresholds – what does sustainable packaging look like?

    Jim Ormond | Senior Consultant of Article 13, UK

    In 2009 Rockström et al. identified 9 planetary boundaries, and in 2012 Raworth added 12 social thresholds. Underpinning the UN’s SDGs, this framework represents an environmentally safe and socially just space for us to thrive in. Our presentation applies the framework to the question of ‘what is sustainable packaging?’, drawing upon 20 years of practice; 5 years of research; insights from 2 corporate pilots, and a series of packaging case studies. Through an interactive diagnostic, we demonstrate that packaging sits at the heart of the interconnected nexus of limits and thresholds; with positive impacts on one threshold inevitably resulting in negative impacts on another, and vice versa.

    • How packaging lies in the heart of the nexus between social thresholds and planetary boundaries
    • What is the current state of corporate action on sustainable packaging?
    • How far have we come, and how far do we have to go? 
  7. Snapshot panel session: Life cycle assessment and management

    Seven-minute snapshot presentations will be followed by a Q&A discussion featuring Amcor, Lifecycles, International Union for Conservation of Nature (IUCN) and Nestlé

    Life cycle management and circular economy of packaging: one or the other or both?

    Dr. Gerald Rebitzer, Sustainability Director, Amcor, Switzerland

    Environmental Life Cycle Management of packaging ‐ new metrics and new scope for packaging environmental assessment

    Timothy Grant, Director, Lifecycles, Australia

    How to bring plastic into a more efficient circular economy system

    Philippe Puydarrieux, IUCN Lead Natural Resource Economist, International Union for Conservation of Nature (IUCN)



  8. Networking lunch

Day one - Track A


  1. Chair’s opening remarks

    Päivi Jokinen l VP Foodservice Board, Stora Enso

  2. Attitudes are changing fast: is behaviour keeping up?

    Horst Bittermann | President of Pro Carton

    Clarifying what is sustainability and the circular economy? - Why Recycling is not the answer - The importance of plastics in packaging - How to achieve true sustainability Differences across Europe towards sustainability - Data from 2018 study (to be conducted this Spring) amongst over 2000 consumers, brand owners and retailers - How do the British, French, Germans, Italian and Spanish differ? - Why do different nations have different views? Theory and practice - What’s been happening? - Developments in paper based packaging. - What next?

  3. Packaging is sustainable - what about the consumer?

    Martin Bunce | Founder and Principal Director of Tin Horse Design Ltd., UK

    Retailers are succumbing to public (and media) pressure and, together with manufacturers are actively seeking solutions to rid the aisles of plastic. Yet plastic still has a role to play in keeping food both fresh and safe, so have we lost sight of its function and purpose? With misconceptions and poorly informed preconceptions are rife, how can we change our thinking to adopt the principles of the circular economy, and at the same reduce plastic in food packaging? What role does the consumer have in packaging design and where does designing for a circular economy meet the art of designing to manage perceptions? Case studies included (Green Consumer Typologies, Aptamil and Kleenex).

    • Role of packaging design in sustainability & branded packaging
    • Meeting the needs of the consumer without consuming the planet
    • Reconciling perception of plastic with reality 
  4. Industry consumer initiatives for packaging sustainability in a circular economy

    Lena Nover | European Business & Sustainability Manager of Metal Packaging Europe, Belgium

  5. Panel: War on packaging: is it all bad?

    Debating where packaging is still the right option and where it is not and how to build trust with consumers whilst talking about tricky topics like pollution and consumer’s responsibility within sustainability.

    Moderator: Dana Mosora, Founder, Dana Mosora Consulting GmbH

    Panellists include:

    Horst Bittermann, President, Pro Carton, Pro Carton

    Martin Bunce, Principal Consultant & Director, Tin Horse Design Ltd

    Lena Nover, European Business & Sustainability Manager, Metal Packaging Europe

    Lisa Rydén,  Recycling Director, Tetra Pak

    Dr. Liz Wilks,  European Director, Sustainability & Stakeholder Outreach,  Asia Pulp & Paper

  6. Networking break


  1. Chair’s opening remarks

    Martyn Eustace I Chairman, Two Sides Limited

  2. How to produce,source, use and manage aluminium to fit today’s social and environmental challenges

    Christophe Boussemart | Sustainable Manager of Nespresso, France

    Aluminium has wonderful credentials from light weighing cars to protect food from oxidation. But its production doesn’t happen without environmental and social burdens.

    This is emphasised when use for single-use or short life time products, i.e packaging.

    There is now a recognised sustainability standard to produce, source, use and “circularise” it.

    Let’s learn what this standard address from bauxite mining to after-use management, how it feeds the Sustainable Development Goals and Circular Economy, and how companies and brands can apply it for a sustainable future.

  3. Combining supply chain management with good design for maximum sustainability

    Karen van de Stadt | Packaging Expert of Netherlands Institute for Sustainable Packaging, The Netherlands

    Design for recycling is becoming a key topic in packaging design. This requires not only design skills but also better supply chain management. But how do you do it? Get tips and tricks on designing, developing or buying your packaging. Why are certain elements of your packaging difficult to recycle and what can you change? What are the current techniques? Combine the packaging process and the logistics, your clients’ purchasing and disposal behaviour, and your packaging and sustainability strategies to make your packaging more sustainable.

    Karen van de Stadt provides a clear overview of key areas of attention in developing sustainable packaging and supply chain management. The presentation offers background information, tips, guidelines, and examples that can help you along the way.

  4. Increasing the sustainability of packaging manufacture

    Phil Davidson | Global Sustainability Director of HAVI

  5. C-Voucher - reshaping European value chains

    Ola Skalska | Project Manager of FundingBox, Ireland

    The presentation will focus on the opportunities provided by C-VoUCHER: the international circular economy project, recently funded by the European Commission (https://cordis.europa.eu/project/rcn/214366_en.html). C-VoUCHER aims at reshaping European value chains from their traditional, linear model to circular ones. For this aim, the project will dedicate support (financial grants, acceleration programs, mentorship and VC opportunities) with the total value of EUR4.2 million. We will be looking for 66 European SMEs to join the program - the first Open Call will be launched in October/November 2018.

  6. Chair's closing remarks

  7. Networking drinks reception

Day one - Track B


  1. Chair's opening remarks

    Brad Rodgers | Global R&D Director – Foods Packaging Discovery of PepsiCo

  2. Assessing the environmental and social performance of a range of bio-based plastics for cosmetic packaging

    Hélène Villecroze, Eco-design Manager of CHANEL, France and Camille Rosay, Sustainability Consultant of Quantis

    Chanel Parfums Beauté’s eco-design approach addresses both formula and packaging; favoring more sustainable materials is one of its main objectives. Bio-based plastics are often perceived as sustainable alternatives to fossil-based materials, in terms of resource constraints and climate change mitigation. The objective will be to present the conclusions of an extensive study led in partnership with Quantis, based on a consultation of producers of bio-based polymers of different generations, in view to better understand the environmental and social issues related to the use of bio-based plastics and to avoid impact trade-offs.

    • Packaging eco-design
    • Bio-based plastics
    • Environmental and Social LCA
    • Supplier engagement
  3. Fully recyclable paper cups based on new technology

    Markku Hämäläinen | CEO of Kotkamills Oy, Finland

    • No PE or any other plastics used in the coating
    • Max 7 dispersion coating layers give efficient barrier properties
    • Besides paper cups, other barrier packaging boards can also be produced
  4. Polyolefins: The answer to the circularity of flexible packaging and beyond

    Andreas Gemes | Marketing Manager Circular Economy Solutions of Borealis AG, Austria

    Borealis is engaged in activities, which are focused on improving recyclability of plastics packaging, raising recycling content in plastics packaging and preventing leakage of plastics into environment. Firstly, we will briefly present our STOP initiative, which aims at Stopping the Tap on Ocean Plastics by engaging with local communities in South East Asia. The majority of the presentation will focus on developing monomaterial platform systems for flexible packaging, which is an answer to the challenge of non-recyclable multi-material structures.  Beside the PE monomaterial platform system, which Borealis recently developed, further innovation efforts need to be done in PP monomaterial pouch solutions in order to achieve ambitious EU target on recyclability of plastics packaging.  This presentation seeks to present our current progress in PP monomaterial solution. Finally, we will show some examples on how we managed to raise recycling content of plastics packaging by offering integrated virgin/recycled solutions.

  5. Recycled contents in polyolefin packaging: from sustainable to trendy!

    Christine Levêque | Director Business Innovation of Suez, Belgium and Emanuele Burgin | ADTS & Innovation Manager, PP Europe of Lyondell Basell, Italy

    Producing circular polymers that you can re-integrate in your packaging is the mission uniting Lyondell Basell and SUEZ through their joint-venture QCP. At the hand of concrete examples, the two speakers will challenge the status quo and highlight the marketing opportunities that lie in "storying" the recycled contents in your packaging. Being sustainable can also help you to attract new customers!

  6. Networking break

  7. How can innovations in paper packaging challenge the conventional?

    Malin Ljung Eiborn | Director Sustainability and Public Affairs of BillerudKorsnäs, Sweden

  8. The carbon fix – reduce by changing material

    Johan Granås, Head of Sustainability and Staffan Sjöberg, PR Manager and Sustainability Coordinator, Iggesund Paperboard

    As sponsor of the Sustainability in Packaging event Iggesund Paperboard will present the findings of a recent study that show how a change of packaging material dramatically can reduce the carbon footprint without sacrificing other packaging properties.  The results of the third party study surprised all parties involved when it revealed the magnitude of fossil carbon savings that are possible with moderate changes of the packaging. 

    Many brand owners are asking for ways to fulfill their UN Sustainable Development Goal no. 13 – climate action. One answer is in the packaging; that is clearly proven by the study.
    With the Invercote paperboard Iggesund has already helped many global brand owners in their plastic dieting ambitions, some of the experience from this work will also be presented.


  9. How steel for packaging is advancing material circularity

    Stephane Tondo | President of APEAL, Belgium

    With new EU-wide recycling targets integrated into PPWD and WFD the goals of circular economy have been set and focus has moved to implementation.

    The circular economy will not happen because of regulation alone, and in the crucial 2-year transition phase that now follows, all stakeholders must step up efforts and that means working together and sharing best practices.

    Benefitting from some of the highest recycling rates in Europe, steel for packaging has committed to sharing a range of initiatives, good practices and recommendations from across the EU to advance circularity and increase recycling.

    • What is true circularity?
    • Benefits of a truly holistic approach to increasing recycling
    • Encouragement of source separation
    • Establishment of scrap standard
    • Importance of transparent verification & reporting
    • Awareness raising among consumers
  10. Packaging Performance improvement with Cellulose Nanocrystals

    Sebastien Corbeil | President and CEO of CelluForce, Canada

    Cellulose nanocrystals can be used in various applications to impart new and improved properties.  Cellulose nanocrystals are made from trees and are therefore sustainable and safe to use. This presentation will focus on the core properties of cellulose nanocrystals properties and their use in packaging films to improve barrier properties.

  11. Chair's closing remarks

  12. Networking drinks reception

Day two - Wednesday 31 October

Wednesday 31 October

  1. Delegate sign-in and morning refreshments

  2. Chair's opening remarks

    Dana Mosora | Founder of Dana Mosora Consulting GmbH (former Dow Chemical), Switzerland


  1. Big brand panel

    Panel discussion featuring Unilever, Coca-Cola, PepsiCo, Danone Waters and Mars

    With so much responsibility being laid at the feet of brands to increase recycling rates and generally make packaging more sustainable, we bring together leading brands from multiple sectors to talk about how they are responding to new regulations, what they need from industry to make it happen and how we can accelerate the solutions to key challenges.

    Panellists include:

    Fatma Sahin, European External Affairs Manager, Unilever

    Hans Van Bochove, Vice-President Public Affairs Europe, Coca-Cola European Partners

    Philippe Diercxsens, Packaging & Environment Manager, Danone Waters

    Colin Yates, Global Sustainability Director Petcare, Mars

    Paul Skehan, Senior Director, EU Public Policy, Government Affairs & Communications, PepsiCo

  2. Networking break


  1. When to recycle plastic packaging and when not to! Insights from the CEFLEX project

    Graham Houlder | Project Co-ordinator of CEFLEX project, The Netherlands

    That plastic packaging is very resource efficient is well recognised as is the fact that the most resource efficient plastic packaging format, multi-material flexible packaging, is more challenging to recycle. The presentation will provide an update on the progress being made in the CEFLEX project, a collaborative initiative of over 60 stakeholders representing the full flexible packaging value chain in Europe. This will address how CEFLEX proposes to address the twin dilemmas of "Resource Efficiency versus Circular" and "How circular is Circular"?

    • What is CEFLEX? A brief update from the seven project Workstreams
    • Who are the companies actively participating in the project to find packaging design and end of chain solutions that will make (flexible) plastic packaging increasingly circular?
    • When to recycle flexible packaging and when not to
    • How circular can the plastic packaging circular economy be?
  2. Time for ambitious and real recycling

    Ramon Arratia | Sustainability Director of Ball Beverage Packaging Europe, UK

    The current debate on marine litter is pushing the packaging industry to an unprecedented level of circular performance. Recycling rates need to move towards close to 100% in the next decade. That requires radical thinking in innovation, design, collection, sorting, recycling and communication. Ramon will explore latest thinking on how to radically change the status quo and provide specific examples of sectors and products that are getting there.

    • Measuring truly circularity
    • The ambition should be 100%
    • Redesigning design
    • The collection of the future
    • What gets recycled now and what needs to change?
    • Case studies on engaging consumers
    • Communicating recycling to consumers in a more effective way
  3. Fully-recyclable food packaging by mech/chem recycling & systemic change

    Willemijn Peeters | CEO of Searious Business, The Netherlands

    Searious Business is a social enterprise, committed to prevent plastics from ending up in our environment. The business stands out by using disruptive innovation at the intersection of technology, sustainability and social change. Creating innovative alternatives in food packaging, geared towards a circular economy, we help brand owners & its suppliers to excel in sustainability.

    We set up a consortium, RePETitive Packaging, aimed to make all plastic food packaging recyclable, in line with the EU Strategy for plastics in a Circular Economy. It provides a material and systems solution to the multi-material plastic packaging products.       

    • Fully recyclable, polyester-based packaging - through rethink & redesign of layout and material for at least 5 ‘recycling disasters’ in food packaging, starting with the drink pouch
    • Further development of separation and recycling technologies
    • Optimisation of a (mechanical and) chemical recycling route to yield the right monomers
    • Recycling roadmap, making use of mechanical and chemical recycling infrastructures
  4. Standardised procedures to assess the recyclability of packaging

    Dr. Michael Langen | Managing Director of HTP GmbH & Co. KG, Germany

    The Institute cyclos-HTP has developed a testing procedure to measure the recyclability of packaging of all types (plastic, paper, metal, composite and glass). The testing procedure is well documented and has been applied to test some hundreds of packaging in the recent years. The presentation will introduce the Institute cyclos-HTP, the Certificate granted to designated packaging and the testing procedures in general. Finally, examples of packaging and test results will be presented and discussed. The results give initial thoughts as to a design for recycling guideline.

  5. Networking lunch


  1. Defining a common framework for sustainable packaging in the cosmetics industry: the SPICE initiative

    Philippe Bonningue | Group Global Director of Sustainable Packaging & Development of L’ORÉAL; Camille Rosay | Sustainability Consultant of Quantis; Armel Yver l Sustainability Director EMEA of Shiseido

    The cosmetics industry is facing increasing expectations from consumers and other external stakeholders (regulators, NGOs…) with regard to the sustainability of products, and in particular packaging. Yet, when it comes to measuring the environmental footprint of their products, making eco-design choices and communicating to consumers, companies face challenging methodological issues. For that reason, major actors of the sector have joined forces in order to share their knowledge and build a common and actionable approach. This presentation intends to outline the goals of this collective action called SPICE (Sustainable Packaging Initiative for CosmEtics) co-founded by L’Oréal and Quantis.

  2. Design for a circular economy from a recycler's perspective

    Robert Corijn | Manager of Attero B.V., The Netherlands

    Packaging for a circular economy should be designed for recycling and contain recycled content. Theories on this subject need to be complemented with practice. E.g. biodegradable plastic packaging is not recycled well in industrial composting installations. Furthermore, recyclable plastic packaging should be designed in such a way that they pass the separation and cleaning techniques that are used in Europe, i.e. combined separate collection, mbt-separation, ballistic separation, wind sifting, near-infrared sorting, nir-laser sorting, shredding, sink-float and washing. A basic and practical understanding of these techniques can contribute to a more circular approach by brand owners.

    Design for a circular economy:

    1) Avoid biodegradable packaging unless it provides a co-benefit;

    2) Design to comply with the common technical recycling steps (follow step-by-step);

    3) Apply recycled content.

    4) Visit a recycler before you invest your money.

  3. Packaging of the future: how to meet sustainability commitments using innovative solutions

    Dr. Karlheinz Hausmann | TS&D Fellow, Sustainability, P&SP of Dow Europe GmbH, Switzerland

    Products and solutions are available to solve the demanding packaging challenges for both brand owners and converters such as to provide resource efficiency and recyclability:

    Optimum protection of goods is an impactful way of decreasing the environmental impact of human consumption. Dow will show several examples of solutions for downgauging food and transportation packaging layers while at the same time helping to reduce the amount of damaged goods during transportation and gaining in more functionalities

    Improving recyclability will enable the transition of the packaging industry to a circular economy. 
    The audience will learn how compatibilizers help to resolve recycling problems for post-consumer and post-industrial waste. This will be demonstrated on two examples, covering PE/PP and PET/PE.

     In addition the subject of chemical recycling will be covered looking at the advantages in terms of using post consumer waste streams back into circular applications but also the  challenges associated with this field in the area of packaging from the point of view of a polymer manufacturer .

    Structure simplification aligned with design guidelines for recyclability can help resolving these and other types of recycling challenges. Dow’s offering of polyethylene and ethylene copolymers solutions for flexible film packaging including oriented PE such as BOPE and MDO combined with other, compatible and recyclable, film components will be presented. Mono-material concepts, such as the all-polyethylene stand up pouches with and without barrier, enabled by our barrier adhesives, are first commercial successes, while other innovation examples are under development.

    Collaboration is key to drive the changes needed to successfully meet the recycling goals set by the industry and the European Commission. We will show examples on how Dow’s PackStudios concept is accelerating collaboration and innovation throughout the whole value chain towards packaging that is ready for the future.

    • Specific packaging developments examples to be shown that increase sustainability and recyclability (commercial and under development)
    • Implementation cases on mono-material packaging concepts
    • Upcycling with the help of compatibilizers
    • Upcycling using chemical recycling to enable the use of PCR in food packaging applications
    • Explore the role of Dow Pack Studios in driving eco-design and collaboration plus examples
    • Using Dow’s and Dupont’s collaboration power to accelerate field projects for a more sustainable economy and society (examples: Virtuous Circle, Project Butterfly)
  4. Closing keynote: Creating innovative consumer-oriented sustainable packaging

    Simon Boas Hoffmeyer | Director, Group Sustainability of Carlsberg Group, Denmark

    In order to bring sustainability to the consumers, concrete innovative solutions need to be developed and scaled. During this presentation Simon will introduce some of Carlsberg’s new solutions, that have been developed to help consumers live more sustainable lives.

  5. Chair's closing remarks and close of Sustainability in Packaging Europe 2018