The move from plastic to paper-based packaging is a result of reducing our reliance on fossil-based materials and reducing our use of plastic. The impact on nature cannot be ignored, the Nature Capital cost has to be accounted for in companies’ profit for their own business sustainability. Consumers & shoppers are paying more attention to nature friendly packaging and the packaging waste. According to a study, more than 6 out of every 10 consumers admit that the environmental impact of packaging affects their purchasing decisions.
Q. In your opinion, what e-commerce challenges does the packaging industry as a whole still need to overcome as a priority? What are some of the biggest opportunities?
I would say the biggest issue is the packaging waste resulting from products purchased online. One opportunity could be to centralise the logistic platforms to reduce the quantity of single item parcels. E-commerce retailers must have a wealth of data by now to group product categories with their noncompetitive peers. For examples the cross purchase of books with garden equipment or clothes with health & beauty products.
Q. What are the trends and developments that will redefine the e-commerce packaging industry in the next 5 years?
Continue to reduce reliance on plastic-based packaging, increase the circularity of packaging by increasing the input of recycled fibres in paper-based packaging. Collaborate with public organisations to increase and improve the recycling infrastructure.