Pre-Conference Networking Drinks Reception
Networking Drinks
Join us before the main event starts for an exclusive pre-conference networking drinks reception. More information about timings and venue coming very soon!
Registration and morning refreshments
Chair’s opening remarks
Session 8A: Recyclability at design
PANEL: Tackling marine pollution from fish boxes in Italy
  • Expanded polystyrene (EPS) boxes used in the fishing industry are one of the most common and abundant components of marine litter
  • This project evaluated alternative solutions to EPS by LCA and eco-design studies and identified a reusable wooden box coupled with a single-use extruded polystyrene recyclable tray as a more sustainable and innovative design to be tested at small fishery scale in Italy
  • Through the project a new packaging prototype for the fishing industry was developed in line with the principles of a circular economy, engaging and promoting collaborations between universities, research institutes and relevant stakeholders along the supply chain of the fishery sector, including waste collection and recycling companies
Panellists include:
  • Giorgio Bagordo I Senior Expert Plastic Programmes, WWF Italy
  • Erica de Rysky I Sustainability Officer, WWF Italy
  • Anna Bortoluzzi I Packaging Eco-Design Expert, Mapping LCA
  • Andrea Mio I Research Fellow, University of Trieste - Molecular Biology and Nanotechnology Laboratory, Department of Engineering and Architecture
PANEL: circularity and design for recycling
  • Definition of ‘recyclability’ is essential to PPWR and future targets/market access
  • Mandatory minimum design for recycling (DfR) criteria from 2030
  • Linked to pressing recycled content obligations and PPWR ‘recycling at scale’
Moderator: Stephen Harrod I Consultant, Smithers  
  • Graham Houlder I Project Coordinator, CEFLEX and Managing Director, SLOOP Consulting
  • Sarah Price I 4evergreen Co-Chair and Director of Sustainability, Sappi
  • Steve Claus I Sustainability Manager, APEAL
  • Fabrizio Di Gregorio I PRE Technical Director, RecyClass

Networking break
Sponsored by:
Session 9A: Bioplastics and compostability
PANEL DISCUSSION: Compostable packaging
  • How does compostable packaging contribute to circular economy?
  • Current legislation under discussion - What makes sense to be compostable? What is the solution forward from the angle of different stakeholders? Could over legislation kill innovation?
  • New approaches and innovations in compostable packaging
Moderator: Laura Batlle Bayer I Service Manager in Circular Economy, Anthesis
  • Henk Vooijs I Consultant Market Development, Novamont
  • Maria Holopainen I  Business Lead on Circular Economy, Stora Enso
  • Teresa GuerreroI Head of Separate Collection Promotion, Circular Economy Area, Waste Agency of Catalonia
  • Dominika Maruszak-Dankbarr, Global Foods R&D Packaging, Sustainability Manager, PepsiCo
  • Daniel Steinitz I General Manager, bündnis mikroplastikfrei
Session 10A: Labels
Short overview presentation of different labels for recycling e.g. plastics, compostable, recycling and how it can be harmonised
PANEL: European labelling - potential harmonisation on the way?
Moderator: Kelly L. Helein I VP, Business Development, Progressive Converting Inc.
  • Fabio Scorza I International Affairs Officer presso, CONAI, Consorzio Nazionale Imballaggi
    Jaana Røine I Managing Director, Grønt Punkt Norge
  • Simona Camilli I Sustainability Manager, AIM
  • Alice HarlockI Head of Technical and Member Services, OPRL Ltd
Networking lunch
Session 11A: How to achieve circularity with alternative materials
Co-creating fibre-based packaging innovations by combining value network unique strengths
  • Co-creation allows value network partners to reach specific targets for the end-use in question. 
  • The best way to develop innovative, fibre-based, recyclable alternatives to fossil-based materials is by combining unique strengths of partners from different expertise areas through co-creation
  • There are several cases where UPM has co-created with partners innovative solutions, examples are shared in presentation

Heli Borgström | Director, New Business Development and Sales, UPM
PANEL: Moving from plastic to alternatives
  • Challenges with plastic alternatives and the road ahead
  • The rise of paper and pulp-based packaging
  • Food waste
  • Why are plastic alternatives important?
  • Future of packaging materials
  • Consumer trends
  • Partnerships and collaborations
Moderator: Tom Hallam I Project Director, Packaging Consultancy, Smithers
  • Vanessa Chesnot I Head of Public Affairs & Product Policy, FEVE – The European Container Glass Federation
  • Heli Borgström I Director, New Business Development and Sales, UPM 
  • Davide Braghiroli I Packaging Solutions Director, Tetra Pak
  • Mark Van der Merwe I Business Development Director, Billerud
  • William Connolly I Senior Principal Scientist, Diageo Global Innovation

How can we apply handprint framework in packaging sustainability?
  • Introduction to the novel concept of carbon handprint and how to apply it to packaging
  • Handprint means quantifying the positive climate impacts created by offering solutions that reduce footprints of the ones using these solutions
  • Handprint examples in the field of packaging, using the examples from the case study by the Finnish research Institute (VTT) & Lappeenranta University of technology (LUT)
  • Expanding the scope from packaging handprints to Net Positive systemic impacts of packaging

Marjukka Kujanpää | Director, Sustainability, Head of CEPS, Stora Enso
Material circularity indicator (MCI): a complementary tool to life cycle assessment (LCA)
Chair's closing remarks
End of conference
Registration and morning refreshments
Chair’s opening remarks
Session 8B: Post-consumer recycled (PCR) packaging
  • Impact of legislation on PCR plastic packaging
  • Certification of PCR plastic for packaging
  • How the use of PCR packaging supports the rethinking of the way the industry produces and consumes products and how it has become the overarching structure by which the packaging industry thinks about sustainability in practice
Moderator: Carlos Ludlow-Palafox, CEO, Enval
  • Jaana Røine I Managing Director, Grønt Punkt Norge
  • Richard Akkermans I European R&D Packaging Sustainability Manager, Mondelez International
  • Chantal Semaan I Application Technology Manager CP, Borealis
More panellists to be announced...
Session 9B: Chemical recycling
State of the industry
  • Chemical recycling from the perspectives of plastics producers
  • The policy outlook across the EU
  • Key enablers to unlock the potential of chemical recycling in Europe
  • What to look out for in 2024

David Carroll | Director External Affairs, Plastics Europe
PANEL DISCUSSION: Chemical recycling
  • What are we waiting for? Why has it not already been deployed on a large scale?
  • What must happen now for chemical recycling to contribute to EU circular economy?
  • Legislations on food contact/recycling
  • Supply of waste plastic feedstock
  • Mass balance
  • What are we basing the recyclability on?
Moderator: Dr. Gerald Rebitzer I Sustainability Director, Amcor

  • David Carroll I Director External Affairs, Plastics Europe
  • Carolina Gregorio I Regional Sustainability & Advocacy Director, Dow
  • Carlos Ludlow-Palafox I CEO, Enval
More panellists to be announced....
Networking break
Sponsored by:
Session 10B: Mechanical recycling
Case study: New bottle-to-bottle recycling challenges
  • Circular economy, regulatory and brands commitments are driving rPET demand and usage in bottles, but is 100% collection and recycling feasible?
  • What impact and implications on the recycled PET quality, processing, product performance, safety, and cost has increased usage of rPET in bottles and bottle to bottle recycling?
  • Case study: Norwegian bottle to bottle recycler will shade new light on these issues.
  • PET recycling issues and challenges and discuss possible causes, solutions and industry-wide impact on moving towards increased amount of rPET in beverage bottles in current recycling system.
Tomasz Czułek I Senior Business Development Manager, NORNER AS and Kjell Olav Amdam Maldum I CEO, Infinitum AS
PANEL DISCUSSION: What can mechanical recycling do to deliver recycling?
The targets for recycling including measurement have been increased drastically. The state of the art 80/80/80 rule is not sufficient, so that performance has to increase in each step. Additional types of packaging need to be recycled. Open loop recycling is disparaged, so that recyclers have to produce qualities, which can be used for new packaging.
  • Is the sector ready for these new challenges?
  • Will EFSA/DG Sante ever allow mechanical recycling for food grade applications other than bottle to bottle PET?
  • Are there technological solutions or is chemical recycling the only solution in case of plastics?
  • Which recycling capacity is missing in Europe?
  • Why do investors seem to be ready to invest billions in chemical recycling and not in mechanical recycling?
Moderator: Joachim Quoden I Lawyer and Managing Director, EXPRA
  • Timothy Glaz I Head of Corporate Affairs, Werner & Mertz GmbH
  • Arne Jost I Senior Manager Circularity Assessment & Validation, Adhesives Packaging, Henkel
  • Justin Wood I Vice President and Head of Europe, Middle East & Africa, Alliance to End Plastic Waste
  • Isabel Arroyo I Packaging Sustainability Technical Leader, Dow
Session 11B: Collaboration with start-ups and investors
  • How can CVC / VC money help start-ups to grow
  • What are the success factors for the collaboration between start ups and (corporate) VC funds?
  • What are the investment trends in sustainable packaging
  • How an interaction between CVCs and VCs can lead to increased start-up support e.g. through funding, collaborations etc?
Moderator: Tom Hallam I Project Director, Packaging Consultancy, Smithers
  • Annina Winkler I Investment Manager – Food, Agriculture and Sustainability, Emerald
  • Dr. Janina Zippel I Senior Scientist Corporate Venture Capital, Beiersdorf AG
  • Rodrigo Garcia Gonzalez, Co-Founder and Co-CEO, Notpla
  • Dr.-Ing. Anne Lamp I CEO & Co-Founder, traceless materials GmbH
Networking lunch
Session 12B: AI and recycling technologies / optimisation, collection, sorting and waste management
Advanced sortation and digitalisation of waste industry: key requirements to meet packaging circular economy ambition
  • Background and digital watermark technology explanation
  • Phase 3 status and outlook
  • Market adoption projects (EU pilot(s))
  • Other technologies
Gian De Belder I Technical Director, R&D Packaging Sustainability, Procter & Gamble and Jan't Hart I Senior Consultant, HartConsulting
PANEL: HolyGrail and AI competing or complementary technologies?
Moderator: Dr. Gerald Rebitzer I Sustainability Director, Amcor
Gian De Belder I Technical Director, R&D Packaging Sustainability, Procter & Gamble
Ambarish Mitra I Co-Founder, Greyparrot
Eric Westerhoff I Sales Director Advanced Recycling, Pellenc ST
Dr. Ralph Uepping I VP, Head of Technology Recycling, TOMRA

Chair's closing remarks
End of conference
Registration and morning refreshments
Power breakfast
Light refreshment welcome sponsored by PreZero, with a welcome speech from the sponsor to set everyone up for the day ahead.

Smithers welcome
Sabine Prack, Head of Production, Smithers 
Chair’s opening remarks
Kelly L. Helein, VP, Business Development, Progressive Converting Inc.
Session 1: Market trends and future outlook
What are the overall changes we see in different areas: reuse, design for recycling, recycled plastics, paper and biopolymers and how the things are picking up in Europe?
  • What are current European trends in sustainable packaging?
  • Which solutions are supporting the industry in meeting sustainability targets for 2025, 2030 and beyond?
  • What does the future of sustainable packaging look like?

Tom Hallam | Project Director, Packaging Consultancy, Smithers
KEYNOTE: Examples/case studies on reuse, paper wrapping, systems change and improving waste management
Session 2: PPWR
FIRE SIDE CHAT: Opportunities for companies to rethink, explore new business models and form new partnerships to solve it and achieve the targets set by PPWR
  • Why the PPWR is a breakthrough in the Green Deal vision?
  • What are the new opportunities for the industry?
  • Which new business models, new streams will emerge?
  • How will a systemic and transparent circular system work?
Moderator: Dr. Gerald Rebitzer I Sustainability Director, Amcor
  • Richard Akkermans I European R&D Packaging Sustainability Manager, Mondelez International
  • Daniel Winkler I Executive Vice President Corporate Strategy & Sustainability, Constantia Flexibles
  • Feliks Bezati, Global Circular Packaging Director, Mars
Networking break
Sponsored by:

Session 3: How circularity is achieved in the retail sector
KEYNOTE: Circularity from retail to recycling and back
  • How to handle complexity in the value chain?
  • Packaging sustainability data: What are the challenges and solutions?
  • How will the value chain work in the future?

Alexander Reitz | Team Lead, PreZero International, Neckarsulm (Germany)
KEYNOTE: Sustainable packaging as a competitive differentiation
METRO’s way towards more circularity as an international wholesaler
Gizem Narin | Technical Packaging Engineer, METRO AG
  • Assessment on reuse and refill models, recycling, restriction in packaging formats etc.
  • What role does retail play in the packaging transformation?
  • What is our role in educating our suppliers and consumers?
  • How can we collaborate?
Moderator: Willemijn Peeters l CEO & Founder, Searious Business
  • Hannah Drew l Global Circular Packaging Manager, ALDI SOUTH Group
  • Gizem Narin I Technical Packaging Engineer, Metro AG
  • Paul Earnshaw I Senior Packaging Manager, Tesco
  • Jurek Zaroffe I Public Affairs Manager, Schwarz Group
PANEL: Unlocking the quest for circularity
Turning the discussion on how to make circularity happening can unlock a positive sum game between businesses, environment and society with value creation for all stakeholders.

Representative key players in the circular model will share their experiences, successes and advises on how to create a circular economy for packaging from product designed for recyclability to secondary material market at scale at end-of-life.
  • The service of collectors as the new first competence center on turning waste as renewable resources
  • Retailer experience in promoting the closed loop to consumers
  • Hard to recycle packaging materials can have a positive end of life in combination with new technologies
  • The dynamic of EPR acting in fairness and evolving with growing circularity
Moderator: Marco Macoratti I Head of Sustainable Business Solutions & Circularity for Retail Channel, Mondi

  • Isabel Goyena I Manager, Envalora and representative on the board of the European organisation for the promotion of plastics recycling
  • Agnieszka Koc I Environmental Director, Jeronimo-Martins, BIEDRONKA store chain 
  • Piotr Ślusarz I Sales and Production Director, Stena Recycling
  • Jan Rayman I CEO, Upcycling Group
Networking lunch
Session 4: Recyclability at scale
PANEL DISCUSSION: Differences in recycling infrastructure and collections in Europe
  • How is the situation of today?
  • For which packaging would we be able today to provide recycling at scale, 75% coverage of the EU population?
  • For which packaging we see the biggest gaps? What can we do to close them in 2030/2035?
Moderator: Vincent Mooij, Director of CIRCPACK, Veolia
  • Jens Nießmann I Managing Director, Reclay Systems GmbH
  • Gytis Kulbickas, Sustainable Packaging Manager, Mars
  • Greg Rung I CEO, Repeats Group
Session 5: Extended Producer Responsibility (EPR)
Eco-modulation: current state of play and future developments
  • Different approaches to fee modulation in the EU looking at criteria and granularity
  • The current state of play for fee modulation
  • Implication of the PPWR will on fee modulation
Mike Jefferson I Director, Verde Research and Consulting
  • What are the drivers that we have different eco-modulations?
  • How harmonisation can be a goal for the different organisation to drive standardisation?
  • What does it mean for packaging design and material selection?
  • How can classification of recyclability be integrated into eco-modulations?
Moderator: Michelle Carvell, Director & COO, Lorax EPI
  • Paul Christiaens I Senior Business Analyst/International Relations Manager,  Afvalfondsverpakkingen
  • Joachim Quoden I Lawyer and Managing Director, EXPRA
  • Amanda Fuso Nerini I Head of International Affairs, CONAI, Consorzio Nazionale Imballaggi
More panellists to be announced
Networking break
Sponsored by:

Session 6: Reusable and refillable business models
PANEL: How to set up viable reuse systems at scale?
  • New reuse targets – what does it mean for the industry?
  • Harmonised bulk dispensing units and reusable packaging across brands
  • Success and failures in upscaling reusability
  • Shared cleaning facilities and logistics infrastructure
Moderator: Sergio Barbarino, Senior Director and R&D Research Fellow, Procter & Gamble

  • Willemijn Peeters l CEO & Founder, Searious Business
  • Torge Barkholtz l CEO, Kooky
  • Peter Desilets I General Manager, pacoon Sustainability Concepts GmbH
  • Fernando Rodríguez-Mata I Director General, New European Reuse Alliance (New ERA)
Session 7: Brands actions
Balancing functionality and sustainability in flexible paper-based packaging
  • Paper-based flexible packaging applications across various categories and formats
  • Paper-based flexible packaging functionalities vs. polymer-based solutions
Sustainability benefits and recyclability of functionalised paper, closing the loop
Fabio Peyer | Head of Sustainability, Flexible Packaging, Mondi
  • How are we currently preparing to meet the upcoming PPWR targets?
  • How are we solving these problems?
  • Big brands approaches to reuse models, collection systems and how to achieve circularity?
  • Driving circularity in the EU, what are the effects globally?
Moderator: Willemijn Peeters I CEO & Founder, Searious Business

  • Michael Hahl I Head of Packaging, BOSCH Power Tools
  • Garry Kohl I Sr. Director R&D, Global Foods Packaging Sustainability and Science and Technology, PepsiCo
  • Fernando Guardiola Ramírez I Packaging Engineer, IKEA
More panellists to be announced...
Chair's closing remarks
Networking drinks reception
18:30 - 20:50 at Esferic Barcelona
Join us for an evening of networking, drinks, food and live music at this stunning Barcelona venue.

Networking drinks reception sponsored by:

Fully recyclable packaging with a lower carbon footprint and uncompromised performance, using bio-based plastics from renewable feedstock
Tickets to this workshop are €399 + VAT in addition to your Sustainability in Packaging Europe conference ticket.
Workshop introduction
Workshop introduction by Floris Buijzen, Strategic Platform Leader Circular Economy Solutions at Borealis and Giovanni Benedetti, Senior Application Marketing Manager, Rigid Packaging, Borealis
Workshop begins
  • Borealis view on how to accelerate the packaging industry's transition towards a circular net zero business
  • Deep dive on bioplastic: Drop-in packaging plastic (PP, PE) produced with renewable feedstock, using mass balance certification
Giovanni Benedetti, Senior Application Marketing Manager, Consumer Products, Borealis
Workshop continues
  • How PP and PE from renewable resources can help decouple from fossil feedstock and reduce the carbon footprint of packaging (and other applications)
Chantal Semaan, Application Technology Manager, Consumer Products, Borealis and Giovanni Benedetti, Senior Application Marketing Manager, Consumer Products, Borealis
Networking break
Workshop continues
  • Learn how mass-balance chain of custody gives transparency in the supply chain, and how to add value by using certified materials and selling finished goods
Jasmin Brinkmann, Senior System Manager Sustainability, ISCC
Group activity
  • Develop ISCC+ claims for sustainable product launches
End of workshop
Pre-Conference Networking Drinks Reception
Networking Drinks
Join us before the main event starts for an exclusive pre-conference networking drinks reception. More information about timings and venue coming very soon!
Global Extended Producer Responsibility: Current complexities, emerging legislation and how to keep your business compliant
Tickets for this workshop are €399 + VAT in addition to your Sustainability in Packaging Europe conference ticket.
This workshop will provide an in-depth analysis of developments within global packaging extended producer responsibility (EPR). Alongside the annual review of topics such as EPR legislation and fees, labelling, reuse, design, voluntary reporting and plastic tax's, the workshop will also cover emerging legislation, and discuss data management and best practice.

Broken down by continent, the session will investigate how each theme impacts businesses selling within that region, and what they can do to remain compliant as legislation and scope grow. Attendees will leave this session with an in-depth knowledge of what the EPR landscape looks like currently, best practice methods for compliance, and an awareness of what legislative changes are coming.
Networking break
Workshop continues
Q&A session
Workshop ends
Pre-Conference Networking Drinks Reception
Networking Drinks
Join us before the main event starts for an exclusive pre-conference networking drinks reception. More information about timings and venue coming very soon!
Formed and moulded fibre packaging workshop
Tickets for this workshop are €449 + VAT in addition to your Sustainability in Packaging Europe conference ticket.
Workshop introduction
George Kellie, Owner, Kellie Solutions Ltd
The potential of minerals in pulp moulding and moulded fibre packaging
  • Inclusion of minerals as fillers in moulded fibre articles can bring significant cost benefits without significant compromise in performance (e.g. strength)
  • These benefits include:
    • Extension of raw materials (replacement of fibre by mineral)
    • Reduced energy consumption and improved environmental footprint due to higher solids before drying
    • Increased productivity due to removal of contaminants from poor quality fibre and improved release from wire moulds
  • Minerals and mineral based formulations can also provide additional surface functionality. Application of minerals can prepare a surface to receive a barrier layer or contribute to the barrier performance itself.
  • A wide range of macro and micro techniques exist in order to assess the role and performance of mineral in bulk and surface structures
Dr. Andrew Findlay, Technical Support Director - Board and Packaging, Imerys and Janet Preston, Senior Printing Scientist, Imerys
Molded Fiber LabelingTM (MFL), a unique sustainable decoration method for both dry and wet fiber molded packaging
Dry Molded Fiber - scaling up for sustainable change
  • What is the mission of PulPac and their patented technology Dry Molded Fiber
  • Working together to create fundamental change – the PulPac ecosystem and machinery
  • Current focus, challenges and future
Sanna Fager, Chief Commercial Officer, Pulpac
Networking break
Dry forming –a disruptive technology with the potential to replace plastic packaging, at scale
  • Designed to meet circular principles, Yangi® is a turn-key manufacturing technology for cellulose-based packaging based on dry forming principles, enabling a cost- and resource-efficient solution. Join Anna Altner, Yangi’s founder as she:
  • Outlines the key environmental benefits of dry forming technology and explains why this new technology is so disruptive.
  • Shares the current applications, limitations, and challenges of dry forming technology.
  • Looks at how the dry forming process differs from other sustainable packaging solutions currently on the market.
  • Provides more insights on how partners in the entire packaging value chain can accelerate innovation for a more sustainable future

Anna Altner | Founder, Yangi
PaperFoam - a 3D foamed paper-based packaging material
  • Design aspects, production process, light weight, low carbon footprint, environmental benefits
Mark Geerts, R&D Consultant, The Netherlands, PaperFoam b.v.
Presentation title to be confirmed
Channing Nuss, Director of Corporate Affairs, Transcend Packaging
Panel discussion
  • The market for mould fibre packaging is expanding quickly. Where do you see the most immediate growth?
  • The public clearly likes paper fibre packaging. How can we use this strong empathy to drive the market?
  • Many of the new dry formed products seem to use bleached fibre. Is it likely that unbleached qualities will emerge soon?
  • Worldwide demand for paper fibre is rising. Does that trend pose any supply issues for the formed fibre sector?
  • How can we harness the strongly positive consumer reactions.
  • Paper bottle is a very visible and very exciting market opportunity. How do you imagine it will impact on your business?How will traditional 3D fibre markets such as egg box benefit from the new formed fibre technologies?


  • Janet Preston, Senior Printing Scientist, Imerys
  • Sanna Fager, Chief Commercial Officer, Pulpac
  • Channing Nuss, Director of Corporate Affairs, Transcend Packaging
Wrap-up and end of workshop
Pre-Conference Networking Drinks Reception
Networking Drinks
Join us before the main event starts for an exclusive pre-conference networking drinks reception. More information about timings and venue coming very soon!
How to get ready for long-term packaging sustainability strategy? A holistic, multi-metrics approach
Tickets to this workshop are €399 + VAT in addition to your Sustainability in Packaging Europe conference ticket.
Workshop introduction
Laura Peano, Global Plastics Lead, Quantis and Stefan Frehland, Sustainability Consultant, Quantis
Workshop begins
  • What is an effective packaging strategy and why it's important
  • How to define an effective packaging strategy, taking into account key external factors from political to economical, from environmental to social and technological
Networking break
Workshop continues
  • Introduction to the main actions and levers to reduce packaging impacts
  • Tracking progress of your actions through the eQopack tool
  • Wrap-up and conclusions
End of workshop
Pre-Conference Networking Drinks Reception
Networking Drinks
Join us before the main event starts for an exclusive pre-conference networking drinks reception. More information about timings and venue coming very soon!