Regional Director of the ecoins program and the Proxima Comunicacion agency
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As founder of Próxima Communication since 2005 (www.proximacomunicacion.com), Karla has developed a business vision specialized in services on environmental, corporate social responsibility, sustainability, and more recently Circular Economy. She focuses on communication and awareness of environmental topics to public and private sector companies. Her experience includes the areas of: development of communication strategies of corporate spokesperson training, media relations, internal communication, public and community affairs, public-private partnerships, and crisis prevention, as well as planning strategies
Karla was recognized as one of the 25 innovators in communication by the organization The Holmes Report 2019. In addition to twice winning as Manager of the year in the Sustainability category, recognition of the Semanario El Financiero, 2018 and 2019.
Karla has a large experience in the development of strategic content and with her master's degree in User Experience Management, she has developed skills that allow her to understand in detail the processes and experience from the users when having contact with content and communication materials. In this way, she achieves a deep understanding of the most strategic way to deliver the messages to the public and obtain a greater impact on the results. That is why she will work together with the expert team on the subject of economics to carry out the pertinent analysis in a strategic way.