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Event Overview


About Sustainability in Packaging MENA

Following on from the huge successes of the events in Europe, USA, Asia and Latin America – Sustainability in Packaging MENA is a brand new edition that will lean into our global packaging expertise and provide insights and case studies on sustainable packaging in the Middle East and North Africa. The inaugural event took place on 22-23 May 2024 in Dubai.

According to market intelligence from Smithers’ latest industry report – The Future of Global Packaging to 2028 – Africa and the Middle East are among the fastest growing packaging markets, with both emerging markets (along with Asia and South & Central America) forecast to grow packaging sales faster than the world market average across the five-year period to 2028.

Most countries in the region are characterised by quite low packaging consumption rates per capita, and therefore offer good growth prospects for packaging market development. 

During 2023-2028, Middle East packaging sales are forecast to grow at an annual average growth rate of 4.7%, while in Africa packaging sales  are forecast to grow at an annual average rate of 6.4%. Compared to just 1.5% growth in Western Europe and 1.8% in North America across the same period.

Urbanisation, rising real incomes and the development of more sophisticated logistics and retail infrastructure are driving packaging demand in these regions, with sustainability expected to gain more prominence with brand owners switching from plastics to more sustainable packaging solutions such as board and paper-based pouches.

This is an exciting and formative time for packaging in MENA, and this event aims to bring together key stakeholders from across the entire value chain to discuss important topics and issues impacting sustainable packaging in these regions.


  • Global packaging market trends and regulations
  • Circular economy and packaging
  • Recycling
  • Regulatory framework in the MENA regions
  • Extended Producer Responsibility (EPR) in the MENA region - How to successfully implement EPR systems?
  • Existing waste management infrastructures in the MENA region – Initiatives and collaborations
  • Differences and developments in mechanical recycling and chemical recycling

  • Advanced recycling technologies
  • Biodegradable packaging
  • Retailers and brand perspectives – case studies
  • Big brand panel
  • Designing for recyclability
  • Sustainable material innovations
  • Food contact material safety
  • Digital innovations

         "Key event for the packaging industry to come together and discuss                                       solutions to address sustainability challenges"                            - Packaging Research & Plastics Development Engineer | Dow 

Who Attends?

Just some of those who attended the event included...


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