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Register NowSustainability in Packaging Europe will return to Barcelona on 21-23 October 2025 for the tenth time. The 2024 event saw over 650 packaging innovators join us, and this year's event promises to be even bigger and better. As the leading event focusing on sustainability in packaging and as Europe's largest sustainable packaging event, this is not to be missed.
Join us this October to hear from over 100 packaging industry expert speakers, and get a full 360 degree perspective on all the key topics impacting packaging sustainability, the circular economy, and more. Stakeholders from across the industry will discuss their challenges and successes of achieving circularity for packaging, providing practical examples to help drive the industry forward.
Described as the 'do not miss packaging sustainability event in Europe' by Nestlé and as an 'excellent opportunity to focus on the strategic challenges of packaging sustainability with experts from all parts of the supply chain' by Mondelez International - this event is a must-attend for all those working in the industry.
Attendees at last year's event included...
2025 PRE-CONFERENCE WORKSHOPS
| Global EPR Developments and Packaging Sustainability Reporting Best Practice | Tuesday 21 October • 11:30 - 13:30 | |
| Clean Enough - Solving the Hidden Hygiene Challenges of Reusable Packaging | Tuesday 21 October • 13:30 - 15:15 | |
| Making Sense of Flexible Packaging 2025-2030: Actions to Take, EPR, Legislation & More | Tuesday 21 October • 13:45 - 15:30 | |
| 'Unwrapping PPWR' Second Edition with EUROPEN | Tuesday 21 October • 16:00 - 18:15 |
Juan Manuel is the Head of EU Sustainability Policy at Amazon and leads the implementation of the CE advocacy strategy for Amazon in Europe. He is also registered as External Expert for the European Commission (DG REGIO) on Environment, Circular Economy and Resource efficiency, Social Innovation and Entrepreneurship and Fundamental Rights. He is also collaborating as Mentor with the University of Helsinki in their Biosphere program and visiting lecturer at the University of Carlos III. Juan Manuel holds a Diploma in International Relations at the London School of Economics (LSE) & Univ. of London, a Master’s degree in Environmental Education and a second one in European Studies and a Bachelor Degree in Psychology from the Univ. of Granada.
Alejandra is sustainability packaging manager at Reckitt, with strong experience in Quality, Packaging development and a background in Production/Industrial Engineering.
Skilled in Supplier development, packaging development, project management and sustainable packaging.
She belongs to the Global Packaging Sustainability Team that leads strategic direction for deploying new packaging materials and sustainable projects to meet Reckitt’s sustainability goals for 2025-2030.
Previously, she was Cluster Packaging Manager 2018-2022, where she led supply packaging teams across factories.
She has been with Reckitt for over 12 years, with previous experience in companies as Greif Packaging, Delphi and Steris Corporation.
Born and raised in Mexico, living in Barcelona over the last 15 years.
Bio to follow
• Born Febuary 20th 1960 in Darmstadt (Germany)
• German Law Degree
• 1989-1996 Handelsverband Deutschland(HDE)= Federal German Retail Association, Head of the Environmental Department
• 1996-2008 Markenverband= German Branded Goods Association, Member Board of Directors
• 2008-2011 Nestlé , Global Key-Account Director
• 2011-2014 DSD-Der Grüne Punkt (Packaging collection and recycling), Head of Sustainability
• Since 2014 Werner&Mertz, Head of Corporate Affairs
Bio to follow
Paul has huge experience in all aspects of packaging and has an exceptional understanding of packaging materials, and processes. Paul developed Tesco strategy for packaging sustainability including the creation of preferred materials and formats guidelines.
Currently working for Tesco with responsibility for the non food area for both Own Label and Branded products. Has previously been responsible for the Tesco Packaged Food areas as well as Household and Personal Care.
In his personal life Paul is Chairman of the Thriplow Daffodil Festival – an annual charity event which has raised over £1m to date.
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