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Sustainability in Packaging Europe

☀️ 21-23 October 2025
📍 Hyatt Regency Barcelona Tower • Barcelona, Spain

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The 10th Edition of Sustainability in Packaging Europe

Sustainability in Packaging Europe will return to Barcelona on 21-23 October 2025 for the tenth time. The 2024 event saw over 650 packaging innovators join us, and this year's event promises to be even bigger and better. As the leading event focusing on sustainability in packaging and as Europe's largest sustainable packaging event, this is not to be missed.

Join us this October to hear from over 100 packaging industry expert speakers, and get a full 360 degree perspective on all the key topics impacting packaging sustainability, the circular economy, and more. Stakeholders from across the industry will discuss their challenges and successes of achieving circularity for packaging, providing practical examples to help drive the industry forward. 

Described as the 'do not miss packaging sustainability event in Europe' by Nestlé and as an 'excellent opportunity to focus on the strategic challenges of packaging sustainability with experts from all parts of the supply chain' by Mondelez International - this event is a must-attend for all those working in the industry.

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Who Attends

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Attendees at last year's event included...

 

2025 PRE-CONFERENCE WORKSHOPS

Global EPR Developments and Packaging Sustainability Reporting Best Practice Tuesday 21 October • 11:30 - 13:30

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Clean Enough - Solving the Hidden Hygiene Challenges of Reusable Packaging Tuesday 21 October • 13:30 - 15:15

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Making Sense of Flexible Packaging 2025-2030: Actions to Take, EPR, Legislation & More Tuesday 21 October • 13:45 - 15:30

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'Unwrapping PPWR' Second Edition with EUROPEN Tuesday 21 October • 16:00 - 18:15

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Juan Manuel Banez Romero -  Amazon

Juan Manuel Banez Romero

Head of EU Sustainability Policy at Amazon
Alejandra Navarro Barrón - Reckitt

Alejandra Navarro Barrón

Packaging Sustainability Manager at Reckitt
Anne Guillou - L'Oréal

Anne Guillou

Sustainability Packaging & Development Manager at L'Oréal
Timothy Glaz - Werner & Mertz GmbH

Timothy Glaz

Leiter Corporate Affairs/Head of Corporate Affairs at Werner & Mertz GmbH
Michael Hahl - Bosch Power Tools

Michael Hahl

Head of Packaging at Bosch Power Tools
Paul Earnshaw - Tesco PLC

Paul Earnshaw

Senior Packaging Manager at Tesco PLC

2025 Agenda (Full Agenda Coming Soon)

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Global EPR Developments and Packaging Sustainability Reporting Best Practice
Clean Enough? - Solving the hidden hygiene challenges of reusable packaging
Making Sense of Flexible Packaging 2025-2030: Actions to take, EPR, Legislation and more
Unwrapping PPWR - Second Edition
Familia Torres Wine Tasting Tour
Sightseeing Bus Tour
Pre-Conference Networking Drinks Reception
Registration and refreshments
Session: Market outlook – packaging sustainability and consumer trends
Session: The packaging and packaging waste regulation (PPWR): What’s next?

Session: Packaging minimisation and waste prevention
Session: Reuse and refill
Session: Design for recycling
Session: Recycling at scale
Session: Brands & retailer perspectives
Registration & refreshments (08:00 - 08:55)
Breakfast briefing:
Chairs opening remarks
Session: Driving biodiversity and decarbonisation with packaging sustainability
Session: Paper packaging & regulatory
Session: Biobased plastics
Session: Post-consumer recycled packaging (PCR)
Session: New material innovations, recyclability and compostability driving circularity
Registration & refreshments (08:00 - 08:55)
Breakfast briefing:
Chairs opening remarks
Session: New technologies & processes in mechanical recycling
Session: Approaches and new technologies to achieve circularity by chemical recycling
Session: Labelling & regulatory
Session: Unlocking the potential of
digitalisation
Session: Disruptive technologies & AI solutions (design, sorting, recycling & traceability)
Registration & refreshments (08:00 - 08:55)
Breakfast briefing:
Chairs opening remarks
Session: Market outlook, trends and developments
Session: PPWR and extended producer responsibility (EPR) - secondary and tertiary packaging
Session: Reusable packaging in e-commerce and transport
Session: Sustainable solutions for e-commerce and transport packaging
Session: Advanced technologies in e-commerce & transport packaging
Amcor
AMETEK MOCON
Artemyn
Bostik
Braskem
Cambridge Design Partnership