10th Anniversary Edition
NEW: Hear from Amazon, Diageo, H&M Group, L'Oréal, Heineken, Mars, CEFLEX & more...
See confirmed speakersSustainability in Packaging Europe will return to Barcelona on 21-23 October 2025 for the tenth time. The 2024 event saw over 650 packaging innovators join us, and this year's event promises to be even bigger and better. As the only event to focus solely on sustainability in packaging and as Europe's largest sustainable packaging event, this is not to be missed.
2024 featured 100 packaging industry expert speakers, and once again provided delegates with a full 360 degree perspective on how companies have achieved circularity. Stakeholders from across the industry discussed their challenges and successes of achieving circularity for packaging, providing practical examples to help drive the industry forward.
Described as the 'do not miss packaging sustainability event in Europe' by Nestlé and as an 'excellent opportunity to focus on the strategic challenges of packaging sustainability with experts from all parts of the supply chain' by Mondelez International - this event is a must-attend for all those working in the industry.
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Attendees at last year's event included...
2025 PRE-CONFERENCE WORKSHOPS
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A materials scientist by training, Will has spent over 20 years developing packaging solutions for FMCG companies including P&G, Coty, and Britvic, working on brands as diverse as Ariel, Gucci, and Pepsi. Having joined Diageo into an upstream role last year his focus is now on leading the creation of novel packaging formats to drive long-term sustainability. Current key projects include the development of barrier materials to support implementation of paper bottles through consortium groups, and establishment of future programs for alternative materials.
Feliks is currently leading Mars' global packaging sustainability strategy with a special focus on improving circularity of flexible packaging. He is passionate about circular economy and keen to develop systemic solutions to improve the life cycle of plastic packaging. He has extensive business and technical experience in packaging design and recycling infrastructure, and for more than 10 years he has been involved in various sustainability positions helping companies such as Renault, Tarkett and Danone to transition towards circular economy.
Graham is the Managing Director of SLOOP Consulting B.V. which has been offering consulting services and tools in the field of packaging and sustainability since 2009.
He is the founder & project co-ordinator for CEFLEX (a Circular Economy for Flexible Packaging), which is a collaborative initiative by over 170 companies and associations from across the flexible packaging value chain to make flexible packaging even more relevant in the circular economy.
Prior to 2009, he worked for Unilever for 23 years with a wide range of responsibilities including: R&D, Packaging management and design, Supply chain restructuring, Sustainability and CSR.
When not helping clients to make their packaging more sustainable, he enjoys being outdoors, BBQ’ing, restoring an old house and trying to fend off Father Time by keeping fit.
Bio to follow
Joachim Quoden studied law at the “Rheinische Friedrich-Wilhelms-Universität” in Bonn between 1987 and 1992 and served his legal internship in Bonn and Cologne from 1993 until 1995.
In between these placements, he spent 4 months within the German Federal Ministry of Environment where he was working on packaging issues including the German Packaging Ordinance.
From February 1993 until June 2006 Mr Quoden worked for Der Grüne Punkt - Duales System Deutschland GmbH (DSD) in various capacities. From January 2001, he served as Head of International Affairs of DSD and was vested with general commercial power of representation in 2003.
Since April 2013 he is appointed as managing director of EXPRA – Extended Producer Responsibility Alliance – Inspiring Packaging Recycling, an alliance of currently 26 non-profit packaging recovery organisations owned by obliged industry from 24 countries from Europe, Canada and Israel.
Paul has huge experience in all aspects of packaging and has an exceptional understanding of packaging materials, and processes. Paul developed Tesco strategy for packaging sustainability including the creation of preferred materials and formats guidelines.
Currently working for Tesco with responsibility for the non food area for both Own Label and Branded products. Has previously been responsible for the Tesco Packaged Food areas as well as Household and Personal Care.
In his personal life Paul is Chairman of the Thriplow Daffodil Festival – an annual charity event which has raised over £1m to date.
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